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Momsy Dashboard

TikTok Shop organic + GMV Max paid, in one clear view

Period
Viewing
24 – 30 Jul 2026
7 days · complete days only
Source
TikTok Shop + Supabase
Real organic rows; paid context joined by video ID
Paid days complete
7/7
Every day in range verified
Organic days complete
5/7
2 day(s) missing — organic totals under-report
Videos in range
28.040 videos
8.595 with paid spend
Organic figures below cover5 of 7 daysin 24 – 30 Jul 2026

Every total on this page is a 5-day figure, not a 7-day one — no rows for 29 Jul 2026, 30 Jul 2026. 30 Jul 2026 is not published by TikTok Shop yet (its newest available day is 29 Jul 2026); the sync picks it up automatically. 29 Jul 2026 was published by TikTok but never synced — tonight’s sync will retry it. Paid pages (Reconciliation, Spending, Creative Moves, SKU Trend) cover the full 24 – 30 Jul 2026.

MTD Global · TikTok GMV Max

This month so far — all campaigns

1 – 30 Jul 2026
month-to-date · ignores the window above
Spent
Rp 863,3 jt
GMV
Rp 5,8 M
ROAS
6.69x
Ad Cost incl. 11% PPN
Rp 958,3 jt
Daily trend · this monthbars = Rp · line = ROAS

Global GMV Max across every campaign, straight from gmv_max_campaign_daily — matches TikTok Ads Manager for the same month. ROAS = GMV ÷ Spent. Ad Cost incl. PPN = Spent × 1.11 (Indonesian VAT 11%). This panel does not follow the date bar.

Ringkasan keputusan

Efisiensi kreatif periode aktif

GPM = GMV ÷ organic views × 1,000 · views=0 excluded

GPM
Rp 217.534
GMV Shop
Rp 690,4 jt
Organic views
3,2 jt
Orders
5.740
Paid spend joined
Rp 143,2 jt
Videos
28.029

Daily trend

7 days selected
ROI avg
5.62x
CTR avg
3.3%
Orders
5.740
Views
3,2 jt

Account contribution

GMV share

GPM is the quality signal — rupiah of GMV per 1,000 organic views. GMV, views, spend and video age explain scale, fatigue and media-buying context.

Bagaimana kolom Decision diputuskan

  • Push≥ 3 videos, GPM ≥ Rp 120.000, and under 35% of GMVIt works and it is not yet scaled. This is where more budget has the most room.
  • Maintain≥ 3 videos, GPM ≥ Rp 120.000, but already ≥ 35% of GMVIt works and is already carrying the account. Keep it running; extra spend here buys concentration risk.
  • ValidateGPM ≥ Rp 120.000 but fewer than 3 videosPromising, unproven. One video's luck looks identical to a pattern at this sample size — post more before betting.
  • RefreshGPM below Rp 120.000Not earning its reach. Change the creative rather than the budget — spending more on it scales the problem.
  • No dataGPM cannot be measured — TikTok reported too few organic views to divide byNo verdict is possible, and none is given. Judge these rows by ROI and GMV instead, which divide by spend rather than by views. Bayangan sits here: it earns real revenue with almost no reported organic reach.

Rp 120.000 dan 3 video adalah ambang Momsy, bukan aturan TikTok — kalau ambangnya berubah, ubah di decision-rule.ts dan semua halaman ikut.